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Management Dissertations
S/M/131. Project Proposal. The utilisation of the balanced scorecard by Cheltenham and Gloucester (C&G)
- WORDS:
- 3200
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The project proposal provides a comprehensive academic framework for the subsequent project, the study of the utilisation of the balanced scorecard by one of Britains most successful financial institutions, Cheltenham and Gloucester (C&G). C&G is the third largest mortgage provider in the UK with the market share of 9.1% and market value of ?26.5 bln. The work starts with setting the aim and objectives of the study. The company overview is then provided followed by the critical review of important secondary sources. Furthermore, methodological tools to be employed in the project, both secondary and primary, are thoroughly analysed. The proposal concludes with a comprehensive task-list describing steps to be taken by the author to successfully achieve the set aim and objectives.
KEYWORDS: project, proposal, utilisation, balanced, scorecard, cheltenham, gloucester, c, g,
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