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Management Dissertations
P/M/413. Dissertation. Use of Balanced Scorecard in Chinese Bank
- WORDS:
- 12000
- DATE:
- 2004
- PRICE:
- 129.99 GBP
The dissertation aims to investigate the effects of using a strategic measurement and management system BCS (Balanced Scorecard) in Chinese commercial Bank of Communications (BoCom). The review of literature covers the history of BCS development comparing traditional performance measurement systems with the non-financial (qualitative) performance measures including satisfaction system, reward system, etc., and highlighting the strengths and weaknesses of BCS. An overview of the theoretical development of BSC in China is given focusing on its application in Chinese banking industry. The methods of investigation include the analysis of printed and online sources, an empirical investigation of BSC strategic impacts in BoCom based on qualitative research (interview data, questionnaires). Conclusions are made about the effectiveness of implementing BSC performance measurement system in BoCom.
KEYWORDS: dissertation, balanced, scorecard, chinese, bank,
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