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Management Dissertations

C/M/1319. Dissertation. Knowledge Management in MOTO

WORDS:
8700
DATE:
2010
PRICE:
89.99 GBP

The dissertation reports on the development of a knowledge management (KM) strategy for MOTO car manufacturer with the aim to update the company’s current strategic objectives and commitments. Theories of knowledge management and change management are reviewed, research methodology and philosophy are described, an overview of the car manufacturing industry is presented, MOTO’s position within the industry is analysed using the model of Porter’s Generic Strategies, the structure and culture of the company are described along the lines of the Hofstede’s model. Recommendations are suggested about KM strategic initiatives that can be adopted by MOTO, the ways of their implementation are detailed.

 

KEYWORDS: Dissertation, MOTO, knowledge management, KM, Porter’s Generic Strategies, Hofstede,

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