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Management Dissertations

C/M/1280. Proposal. Strategic management in Blackwell Publishing: insight into organisational culture, customer-centred and employee-centred practices

WORDS:
1000
DATE:
2009
PRICE:
19.99 GBP

The paper proposes research into strategic management in Blackwell Publishing focusing on their organisational culture, customer-centred and employee-centred practices. The aims and objectives of the research are outlined suggesting topics for a literature review on the theory of strategic management and success factors of business performance. Research methods and strategies are described, preliminary findings are discussed.

 

KEYWORDS: Proposal, Blackwell Publishing, organisational management, business performance,

 
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