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Management Dissertations

C/M/1264. Proposal. Customer relationship management: case study of e-CRM in Hong Kong

WORDS:
2200
DATE:
2009
PRICE:
29.99 GBP

The paper proposes research into the practices of electronic customer relationship management (e-CRM) in Hong Kong organisations. The importance of the research project is outlined highlighting its strategy, objectives, references for the literature review, methodology, sources of research data, the time frame of research tasks implementation, and the ethical issues.

 

KEYWORDS: Proposal, Customer relationship management, CRM, e-CRM, Hong Kong,

 
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