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Literature Reviews Dissertations
E/M/106. Literature review on Branding
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reviews the theory of branding providing definitions of brand, discussing the benefits of branding and the role of branding in international marketing. Types of branding decisions are identified including national vs. private brands, single vs. multiple brands, local vs. worldwide brands, etc. Factors behind branding decisions are outlined.
KEYWORDS: Brand, trademark, international market,
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Other Papers On: Branding
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Keywords Tag Cloud
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