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Literature Reviews Dissertations

C/M/2385. Customer relationship management in banking industry: literature review

WORDS:
3050
DATE:
2011
PRICE:
39.99 GBP

The paper examines the use of customer relationship management (CRM) in the banking industry defining the CRM concept, and establishing CRM links with information technology (IT), knowledge management (KM) and total quality management (TQM).

 

KEYWORDS: Customer relationship management, CRM, banking, literature review,