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C/M/1643. Literature Review. Evaluation of Integrated Marketing Communication (IMC) and branding

29.99 GBP

This paper presents a detailed literature review on integrated marketing communication (IMC) and its impact on brand building. The paper begins by providing an explanation and definition of integrated marketing communications, followed by an evaluation of the theories and approaches that concern IMC. The role of IMC and branding is analysed in references to the topics discussed. The paper concludes with recommendations for ICM practitioners to apply to ICM strategies.


KEYWORDS: Literature review. Integrated marketing communication, IMC, Branding!,

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