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Literature Reviews Dissertations
C/M/1322. Literature review. Causes of poor service quality at KFC
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper offers a review of literature related to the dissertation “Causes of poor service quality at KFC”. The review provides theoretical underpinnings of customer relationship management (CRM), customer loyalty, customer satisfaction, service quality and the principles of the SERVQUAL model.
KEYWORDS: Literature review, service quality, KFC, customer relationship management, customer loyalty, customer satisfaction, SERVQUAL,
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