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Literature Reviews Dissertations

C/M/1262. Role of superstition in marketing: literature review

WORDS:
900
DATE:
2009
PRICE:
9.99 GBP

The paper presents a review of literature on the role of superstition in marketing arguing whether superstition has any influence on human patterns of consumption, and touching upon a variety of superstition within a wide demographical range. A list of annotated bibliography is provided.

 

KEYWORDS: Superstition, consumption, marketing,

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