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Literature Reviews Dissertations

C/M/1241. Theoretical approaches to marketing in travel and tourism industry. Literature Review

WORDS:
1100
DATE:
2009
PRICE:
19.99 GBP

The paper reviews theoretical approaches to marketing including the principles of tourism marketing, the marketing mix model, the factors behind the success of marketing mix strategies in the travel and tourism industry, the Maslow hierarchy of needs, etc. The study is part of the dissertation aimed to investigate the impact of the economic crisis on the marketing management in UK hotels.

 

KEYWORDS: Hotel management, travel and tourism marketing, marketing mix, Maslow, literature review,

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