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Literature Dissertations
C/S/367. Literature Review Influence of religion on consumer decisions about food in UK Muslims
- WORDS:
- 5600
- DATE:
- 2011
- PRICE:
- 59.99 GBP
The paper presents a review of literature for the dissertation on the role of religion in Muslim consumers’ buying behaviour towards the UK the food industry. The review touches on the impacts of religion on food consumption, the link between religion and culture, the concepts of Halal and Haram in Islam, the role of the Muslim family, Islamic festivals, etc. Theory of planned behaviour is reviewed, research hypotheses are outlined.
KEYWORDS: Influence of religion, consumer decisions, food consumption, UK Muslims, literature review,
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