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S/L/296. Dissertation. Trade Marks and Pay Per Click Industry: Study of Their Hostile Relationship
- WORDS:
- 14000
- DATE:
- 2010
- PRICE:
- 149.99 GBP
The dissertation investigates the response of the European Court of Justice (ECJ) to cases brought against pay per click (PPC) advertising companies with regards to potential trade mark infringements. The issues surrounding PPC are explained illustrating them with relevant law cases. UK approaches to the problem are compared with those of the European countries. ECJ responses to the practices of E-Bay, Louis Vuitton, Google, etc. are analysed. A matching proposal can be found on our website under the title: “Proposal. Pay Per Click and Trade mark Infringement: European Case Law and Potential Impact of its Decisions on Pay Per Click Advertising”. A combination of the Dissertation and Proposal is also available as one document.
KEYWORDS: Proposal, Pay Per Click, PPC, Trade mark Infringement, European Case Law, European Court of Justice, ECJ,
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