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International Business Dissertations
C/B/3591. Proposal. Factors affecting success of localization strategy of MNC in developing countries
- WORDS:
- 540
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to investigate the factors behind the success of the localization strategy used by MNC in a developing country. Literature is reviewed on the advantages and disadvantages of localization strategies, research methodology is described.
KEYWORDS: Proposal, localization strategy, MNC in developing countries,
Other Papers On: International Business Dissertations
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