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International Business Dissertations

C/B/3550. Corporate social responsibility in marketing context of Kuwait

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

The paper examines the role of corporate social responsibility (CSR) in the marketing strategies used in Kuwait. CSR approaches in the Gulf are compared to the CSR approaches practiced by Western businesses.

 

KEYWORDS: Corporate social responsibility, Middle East, Kuwait,

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