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C/B/3302. Dissertation. International Business Strategy of firms in the Chinese Tourism Industry

WORDS:
14350
DATE:
2010
PRICE:
149.99 GBP

This dissertation examines the Chinese tourism industry and aims to understand the international business strategy of multinational firms in the sector. The paper begins by providing the background to the topic and the research. The review of literature focuses on topics like the international strategies of MNC’s, internationalisation in tourism, and the challenges faced by MNC firms. Data was collected through secondary data analysis, and the methodology examines the ethical considerations and limitations to the study. The paper illustrates the findings from the study, and discusses them in great detail. The dissertation concludes by suggesting recommendations for the future of the Chinese tourism industry.

 

KEYWORDS: Dissertation, Chinese tourism industry, international business strategy, MNC!,

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