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C/B/3036. Dissertation. Success Factors of European Medium-Sized Organisations in China

WORDS:
9650
DATE:
2010
PRICE:
99.99 GBP

The dissertation examines the performance of the European medium-sized enterprises (ME) in China to identify the factors behind their success. The review of literature touches on the nature of ME, the current trends in the business environment of China, success determinants of ME performance in the Chinese market, the challenges of the Chinese market, etc. The methods of the research combine quantitative and qualitative analysis of secondary data and primary data collected from interviews and questionnaires. Conclusions are made about the factors that are crucial for the successful operations of ME in China.

 

KEYWORDS: Dissertation, Success Factors, European Medium-Sized Organisations, China,

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