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International Business Dissertations

C/B/2110. Nissan's global strategy and expansion to India

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the global strategy of the Japanese automobile manufacturer Nissan considering the company’s entry to India. Nissan’s history and background is reviewed, the features of the Indian market are described along the lines of the PESTEL model, Indian capital market, financial sistuation and corporate-government relations are characterised.

 

KEYWORDS: Nissan, India, Market Entry, Global Strategy, Internationalisation, PESTEL,

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Other Papers On: International Business
Other Papers On: Foreign Market Entry
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