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C/B/1241. Dissertation. Internationalisation strategy of Alrosa

WORDS:
15400
DATE:
2008
PRICE:
159.99 GBP

The dissertation investigates the strategic position of Alrosa in the global market of diamonds identifying the critical success factors that should be considered by the company when planning their internationalisation strategy. Literature is reviewed on the risks and benefits of internationalisation, strategic approaches of MNEs, the features of potential markets for expansion, market entry modes, etc. Positivist and interpretative research approaches are described, the tools of secondary and primary data collection are identified including semi-structured interviews. Analysis is conducted of the PEST and Porter's Five Forces features of the global precious metals and minerals market, competitor analysis, and the SWOT features of Alrosa. Scenarios of the company's global expansion are considered making conclusions about the aggressive and conservative options for expansion.

Proposal matching this Dissertation is also available on our website under the name:  C/B/1013. Proposal. Strengthening the global reach: strategic recommendations for Alrosa

 

Dissertation + Proposal matching this Dissertation is also available on our website under the name:C/B/1242. Dissertation + Proposal. Internationalisation strategy of Alrosa
 

KEYWORDS: dissertation, internationalisation, strategy, alrosa,

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