Browse our collection of papers in
Financial Management Dissertations

S/M/465. Proposal. Impact of Financial Services Advisor on Consumer Behaviour around Investment Products and Services

WORDS:
3600
DATE:
2008
PRICE:
39.99 GBP

The paper proposes research into the role of financial advisor (FA) describing their services, highlighting the benefits of FA service for organisation, outlining the aims and objectives of the research, etc. A literature review is provided on the theory of consumer behaviour, investment decision making, relationship marketing, etc. The methods of the research are described including the techniques of primary data collection through interviews and questionnaires, the credibility and validity of the research is evaluated, the action plan, structure and time schedule of the research are identified.

 

KEYWORDS: Proposal, financial advisor, investment, consumer behaviour,

 
Other Papers On: Marketing Dissertations