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C/F/1368. Dissertation outline. An examination of the quality of services at Barclays Bank Birmingham

WORDS:
750
DATE:
2012
PRICE:
9.99 GBP

This dissertation outline is for a study on the quality of services provided by Barclays Bank in Birmingham. The paper summarises the background to the study, as well as its importance. The objectives are to identify the customer expectations in regards to banking services by Barclays Bank in Birmingham, to identify the ‘gap’ between customer expectations and delivery of actual services by the bank, and to areas requiring service quality improvement. The outline details the planned methodology, data collection techniques and review of literature.

 

KEYWORDS: Dissertation outline, Barclays Bank, customer expectations, banking services, service quality improvement,

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