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C/F/1282. Dissertation. Analysis of the factors that affect Indian customers when banking online

WORDS:
16450
DATE:
2011
PRICE:
169.99 GBP

This dissertation examines the different factors that affect Indian customers when using online banking. The objectives are to understand the factors which influence customer use of Internet banking, to determine the various difficulties faced by customers when accessing this new facility, and to suggest strategies that will increase the number of customers using internet banking. The review of literature examines a range of topics, some of which include the technology acceptance model (TAM), the theory of planned behaviour (TPB), the social cognitive theory, and the theory of reasoned action (TRA). The research model is detailed and evaluated, and the findings from the research is analysed. Conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, Indian customers, online banking, technology acceptance model, theory of planned behaviour, TAM, TPB, social cognitive theory, theory of reasoned action, TRA,

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