Browse our collection of papers in
Banking Dissertations
C/B/783. Dissertation. How do people in the UK choose which bank to patronise?
- WORDS:
- 15800
- DATE:
- 2007
- PRICE:
- 159.99 GBP
The dissertation seeks to identify the key consumer preferences influencing the choice of banks by bank consumers, and to rate different types of banks against these preferences. The paper presents a review of related theoretical literature and a description of the research methodology including questionnaires, interviews and sampling. The results of the primary and secondary research are discussed outlining the research limitations, timetable, resources and ethical considerations. Conclusions and recommendations are made on the basis of the research findings.
KEYWORDS: Dissertation, UK Banks, service quality, consumer preferences,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
GET OUR GooGLE TOOLBAR BUTTON
WHAT OTHERS HAVE SAID
Thank you for the valuable service you provided.Shairoon














