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Fashion Dissertations
C/FC/225. Proposal. Impact of online retailers on traditional fashion retailers' sales
- WORDS:
- 2400
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes to examine the impact of online retailers on traditional high-street retailers within the fashion industry. Research background and rationale is presented, the drivers of purchasing behaviour towards fashion goods and online shopping are discussed, the aims and objectives of the proposed research are outlined, research philosophy and methodology is described, the structure of the dissertation is outlined.
KEYWORDS: Proposal, online retailing, fashion industry, consumer behaviour,
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Keywords Tag Cloud
fashion fc social retailers identity proposal brands dissertation relationship choice party wear amongst teenagers culture understanding duality advertising public uk popular luxury s link consumption impact online dress islamic cultural marketing traditional sales uprise eco c expectations beauty self influence
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