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P/EI/74. Dissertation. Cultural and psychological differences in online purchasing patterns: UK vs. Indonesia

WORDS:
12500
DATE:
2006
PRICE:
129.99 GBP

The dissertation investigates cultural differences in the online purchasing behaviour comparing personality traits of British and Indonesian consumers. Literature is reviewed on the issues of e-commerce, cultural differences and dimensions (using Hofstedes model), personality theory (including Big-Five personality traits), consumer behaviour, etc. The research is based on both secondary and primary methods including interviews (held in the UK and Indonesia) and a questionnaire. Conclusions are made about the differences in products preference and buying patters in the UK and Indonesia.

 

KEYWORDS: ei, dissertation, cultural, psychological, differences, online, purchasing, patterns, uk, vs, indonesia,

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Received paper - it has helped point me in the right direction for my research. Martin