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P/EI/106. Dissertation. E-commerce and British micro-businesses

WORDS:
9500
DATE:
2006
PRICE:
99.99 GBP

The dissertation investigates the effects of Internet e-commerce on UK micro-businesses providing a review of literature on the benefits and limitations of e-commerce, micro-retail businesses, customer retention, e-loyalty, etc. Research methodology and instruments of data collection are described including the questionnaire, sampling, operational variables, etc. Conclusions are made about the correlation between the use of ICT, e-commerce and customer growth in British micro retailers.

 

KEYWORDS: Dissertation, e-commerce, micro-business, customer retention,

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