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E/EI/18. Dissertation. A critical evaluation of the major concerns of online buying and methods used by online marketers to overcome these concerns

WORDS:
10000
DATE:
2005
PRICE:
109.99 GBP

The dissertation investigates the problems of e-commerce identifying the main concerns of buying online. The review of literature touches upon the history of the Internet development, the concept of ‘multi-channel marketer’, the challenges of online shopping, the role of trust between consumers and online businesses, etc. A study of customers’ attitudes towards online shopping is conducted using qualitative and quantitative research methods based on primary (questionnaires) and secondary data analysis. Conclusions are made about the main criticisms of e-tailing highlighting the issues of security, reliability and accountability

 

KEYWORDS: Dissertation, online shopping, e-commerce,

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I've got the paper. It's really good andproven to be very helpful. Thanks. Mike