Browse our collection of papers in
E-Commerce, E-Business, Internet Marketing Dissertations

E/EI/16. Dissertation. Customer relationship in Internet Marketing

WORDS:
12000
DATE:
2005
PRICE:
129.99 GBP

The dissertation investigates the importance of customer relationship management (CRM) in E-marketing providing a review of literature on CRM, marketing theory, Internet’s marketing function, the impact of the Internet on customer relationship, etc. A case study of CRM in Dell Computer Corporation is conducted performing their environmental and strategic analysis (using PESTE, Porter’s five forces, SWOT models, etc.). Secondary research is combined with primary research methods based on the data obtained through questionnaires. Conclusions are made about the factors that influence customer relationship established through the Internet.

 

KEYWORDS: Dissertation, customer relationship, CRM, Internet, e-marketing, Dell,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
Other Papers On: E-Commerce, E-Business, Internet Marketing Dissertations

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

dissertation ei online proposal marketing commerce internet shopping impact business customer businesses project electronic medium uk consumer management loyalty master development web effective architecture supermarket implementing services line consumers masters practices affect security china sized sme direct words comparative factors system relationship motivates differences buy products chinese information systems click united trust design website investigation study spam c banner concerns vs brand book features google retention students evaluation environments people firms service virtual tesco image offline purchasing environment tourism critical effects com success search engine satisfaction adoption piracy booking methods traditional motivations growth developing mail role purchase ethical inc detection implications sell slides apple presentation interim functional creative using explications aviation local smes bridle framework strategy vrdragon analysing government reconstructing content key addressing fraud leverage provide limassol municipality cyprus site effectively airline arabia saudi affecting purchases thailand practitioners prescription greek media riots disadvantages negative marketplace disintermediation outline game successfully combine amazon eps cncard retailing electronics rise money mmog blogs influence websites networking society women increasing social shop competitive build advantage quality attributes usability net east affects reduce costs supermarkets computing pervasive reservation ticket strategic choice privacy technologies forecasts tactical support decision causes ineffectiveness model retail market effect relationships hong advertising banners major organisations buying marketers overcome club football audit ads whilst ebbsfleet retailers examination pharmaceutical ameritrade street survive onslaught trade kingdom communities increase importance companies hotel implementation based profitability banks kong payment capital recruitment placement activity venture property agency sustaining building brands equity research tool graduate movie trends benefits gambling mba integration moneygenerator toolkit measures banking email channels facilitate emergence emall communication holiday indonesia british progress micro including influencing technological economic countries film strategies america decisions towards music cultural psychological patterns sia airlines groceries uae lebanon singapore exploring
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I received the paper. Thanks for the excellent service. Tim