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C/M/1234. Dissertation. Implementing E-marketing architecture for East End supermarket
- WORDS:
- 12200
- DATE:
- 2009
- PRICE:
- 129.99 GBP
The dissertation examines the existing e-marketing architectures adopted in UK supermarkets and reports on the design, development and implementation of an e-marketing system for East End supermarket. A literature review touches on the theory of e-marketing discussing e-marketing models and highlighting their benefits and limitations. The research uses a positivistic approach and a case study method while developing an e-marketing tool kit for East End supermarket. The PESTEL analysis of e-marketing is conducted, the problems of e-marketing are outlined. Details on the design, implementation and test results for the web based system East End Online are reported. Conclusions are made about the validity of the project
KEYWORDS: Dissertation, E-marketing, e-commerce, web development, data flow diagram, entity relationship modelling, East End Online,
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