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C/EI/228. Dissertation. An investigation of the buying behaviour of online fashion customers in Hong Kong

WORDS:
19150
DATE:
2011
PRICE:
199.99 GBP

This dissertation investigates the buying behaviour of online fashion customers in Hong Kong. The study has a wide variety of objectives, some of which are to explore the extent of usage and popularity of online shopping investigate the role of trust in online consumer buying behaviour, to explore the factors that influence customers in Hong Kong to trust and use internet marketing services of online fashion brands, to explore the factors that aid in online decision making for the Hong Kong customers of the online fashion brands, and to critically analyse the internet marketing strategies adopted by the online fashion brands to build confidence, trust and loyalty amongst its customers. The review of literature discusses a range of topics, some of which include buyer behaviour in Hong Kong, trust, internet marketing in Hong Kong, and perceived risk. The details of the methodology are provided, and this section also details the data collection methods. The dissertation analyses the results from the research, and conclusions are made regarding recommendations.

Proposal matching this Dissertation is also available on our website under the name:  C/EI/161. Proposal. Customer behavior in Hong Kong towards Internet marketing of online fashion shopping

 

Dissertation + Proposal matching this Dissertation is also available on our website under the name:C/EI/229. Dissertation + Proposal. An investigation of the buying behaviour of online fashion customers in Hong Kong
 

KEYWORDS: Dissertation, buying behaviour, online fashion, Hong Kong, internet marketing, confidence, trust, loyalty!,

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dissertation ei proposal online commerce marketing impact business shopping internet consumer customer uk electronic businesses security management towards adoption study customers sme law outline services factors relationship investigation click international project medium web consumers satisfaction development social issues products behaviour fashion affect trust information website effective saudi practices sized system mobile loyalty buy master evaluation networking purchasing pay masters supermarket procurement kong line architecture hong property brand implementing china arabia c search motivates chinese design trade words copyright methods smes identity banking direct buying theft crime websites com service engine perception strategy trends strategic organised piracy tool effects strategies singapore influence united traditional retailers tesco environments differences growth implementation intellectual communities role people systems comparative motivational grocery google sector purchases behavior hr vs banner features music affecting success virtual benefits cyber companies booking purchase critical hostile tourism mail advertising effectively students building offline distribution concerns kingdom attacks image spam luxury book market firms impacts retention marks support privacy developing european using motivations decisions environment east based media key payment model british waitrose sales literature review construction fc hospitality fmcg union mypartymusic premier tours ltd protection reform moscow mark rising esscon models reforms merchants resolved multiple via associated currently providers exchange legal abroad branding job company consulting tools sites taking rights experience voting startups factor differentiating infringements intermediaries vulnerabilities previous optimisation led critically auction liability assess networks clothing talent achieving chapters acquisition flextronics network corporate risk ec middle awareness effectiveness entrepreneur processing cooperation hypothesis efficient bubble employment dimension bis dates amongst jurisdictional raised consequences risks contracts barriers individual challenges food potential start superstores threat cookies recession incorporating learning amazon stanian transactions changes consumption discourages encourages hmv financial breach facial apply determinants recognition bullying phishing sambastream remote infringement fraud lebanon uae groceries airlines sia patterns psychological cultural influencing including america film countries economic technological micro progress indonesia holiday emergence facilitate integration emall communication email channels mba research gambling forecasts movie graduate sustaining equity brands agency overcome placement recruitment hotel activity venture profitability capital onslaught survive importance audit affects increase ameritrade street pharmaceutical banks examination football ebbsfleet whilst club organisations marketers major ads banners retail relationships effect tactical decision ineffectiveness causes moneygenerator toolkit computing pervasive choice reduce costs blogs supermarkets reservation ticket society shop attributes women increasing airline usability greek riots mmog money rise cncard eps successfully game retailing electronics prescription negative disadvantages practitioners thailand disintermediation marketplace quality advantage government local aviation reconstructing limassol cyprus municipality explications creative net exploring measures framework vrdragon bridle analysing site provide inc apple slides leverage technologies competitive build presentation interim addressing content functional detection ethical sell implications combine
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