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C/EI/227. Dissertation. Factors affecting consumer's online search for information

WORDS:
8700
DATE:
2011
PRICE:
89.99 GBP

The dissertation examines the relationships between online search patterns and consumers’ purchasing intentions to identify factors that influence consumers’ online search for information. Literature is reviewed on the use of the Internet as a marketing channel, the theory of consumer behaviour, the features of online information search, etc. The methods of the research are based on the analysis of secondary data and primary data obtained from online questionnaires and semi-structured telephone interviews. Conclusions are made about the relevance of the dissertation for online marketers and their understanding of the Internet utilization for online search and purchasing purposes.

 

KEYWORDS: Dissertation, online search for information, Internet marketing, consumer behaviour,

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