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C/EI/197. Dissertation. Dimension of E-Consumer Behaviour in Saudi Arabia
- WORDS:
- 9750
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation examines e-consumer behaviour towards online shopping in Saudi Arabia. Literature is reviewed on the functional, social, experiential, situational and consumer-related factors that influence e-behaviour. The methodology of the research includes analysis of primary data collected from a random sample of online consumers via questionnaires. Conclusions are made about the relevance of each group of factors for the shaping of e-consumer behaviour in Saudi Arabia.
KEYWORDS: Dissertation, E-Consumer Behaviour, Saudi Arabia, online shopping,
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