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C/B/2071. Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses

WORDS:
1900
DATE:
2009
PRICE:
19.99 GBP

The paper proposes to investigate the impact of electronic marketing on management practices in small and medium-sized businesses (SME). Academic studies related to the topic are reviewed discussing the drivers of e-marketing in SME and their business effects. The aims and objectives of the research are defined, the research approach and timescale are outlined.

Dissertation matching this proposal is also available on our website under the name: C/B/2070. Dissertation. Impact of electronic marketing on management practices in small and medium-sized businesses
 

KEYWORDS: Proposal, Electronic marketing, e-marketing, SME, small and medium-sized businesses,

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