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C/B/2070. Dissertation. Impact of electronic marketing on management practices in small and medium-sized businesses

WORDS:
13000
DATE:
2009
PRICE:
139.99 GBP

The dissertation investigates the use of electronic marketing (e-marketing) by SME seeking to identify its impact on SME performance and resulting management adjustments. Literature is reviewed on the importance of e-business for SME, the challenges and opportunities of using e-marketing by SME, the relevance of including e-marketing in the supply chain process, the outcomes of e-marketing for business development, etc. Secondary and primary research is conducted including surveys and in-depth interviews among SME owners and managers. Conclusions are made about the changes of management practices in UK SMEs brought about by the use of e-marketing.

Proposal matching this Dissertation is also available on our website under the name:  C/B/2071. Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses

 

Dissertation + Proposal matching this Dissertation is also available on our website under the name:C/B/2072. Dissertation + Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses
 

KEYWORDS: Dissertation, e-marketing, electronic marketing, SME,

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I needed the essay just to develop an understanding of how the different ways of analysing a business are used. I am doing a similar study of a different company and so far this has been an appropriate outline for me to understand how to get around this essay. All I need to do now is research my company and hopefully follow a similar method of analysis. The service you provided was more than helpful. Tangat