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Culture Dissertations
C/T/88. Proposal. Customer complaints and national culture: Comparing English and Spanish holidaymakers
- WORDS:
- 650
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper offers a research proposal into the differences between national cultural aspects of customer complaints in English and Spanish holidaymakers. A review of literature on cross-cultural awareness and service quality theory is suggested using the SERVQUAL model as a research instrument. The methods of research include a case study approach underpinned by an interpretivist epistemology, the ethical issues of the study are addressed.
KEYWORDS: Proposal, national culture, service quality, customer complaints, hotel industry,
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