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Culture Dissertations

C/M/926. Proposal. Marketing Music to Youth

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper proposes research into the music trends in the British youth market examining the parameters that define the current youth culture, their effects on music purchases and the marketing strategies that can be effectively used in the youth music market. Research methodology and approaches to data collection are described, the research schedule is outlined, literature is reviewed on the theoretical approaches to youth culture and music tastes.

 

KEYWORDS: Proposal, marketing, music, youth culture,

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