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Culture Dissertations
C/FC/52. Proposal. National Culture and Chinese Consumer Behaviour
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a research proposal into the buying behaviour of Chinese consumers. Academic literature is reviewed on the models of consumer behaviour and national culture, research methods, design and ethical considerations are outlined.
KEYWORDS: Proposal, national culture, consumer behaviour, China,
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