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Business Dissertations

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S/B/548. Dissertation. Strategies for Survival of SME in Housing Development Industry

WORDS:
10900
DATE:
2010
PRICE:
109.99 GBP

The dissertation investigates the impacts of the current economic crisis on small and medium sized enterprises (SME) in the housing development industry. The review of literature touches on the theory of environmental strategic analysis detailing the models of PEST, Porter's Five Forces, Ansoff's matrix, Porter's generic strategies, Bowman's clock, etc. The methodology of the research uses secondary data and primary data obtained from the interviews with the staff of four housing developers within Fife area in Scotland. Analysis of the companies is conducted along the lines of the earlier mentioned models. Conclusions are made about the damage of the credit crunch for Scottish housing developers.

 

KEYWORDS: Dissertation, housing development SME, PEST, Porter’s Five Forces, Ansoff matrix, generic strategies, Bowman’s clock, retrenchment, turnaround strategy,

 

C/B/2240. Proposal. Customer relationship management as strategic enabler to gain competitive intelligence and competitive advantage: case study of UK banking industry

WORDS:
1950
DATE:
2010
PRICE:
19.99 GBP

The paper offers a research proposal for the dissertation: ‘Customer relationship management as strategic enabler to gain competitive intelligence and competitive advantage: case study of UK banking industry’. The proposal includes the introduction to the theory of CRM, a brief overview of academic literature on the role of CRM in gaining competitive advantage, a description of research methodology, identification of prospective problems and research limitations, and a timescale of work at the dissertation.

 

KEYWORDS: Proposal, Customer relationship management, CRM, UK banking industry, strategic management, strategic marketing,

 

C/B/2232. Dissertation. Market opportunities for Sprint Nextel in Nigeria

WORDS:
19900
DATE:
2010
PRICE:
199.99 GBP

The dissertation explores the opportunities offered by Nigerian broadband market conducting a case study of the US telecommunications company Sprint Nextel (SN) that are planning to expand their operations to Nigeria. Literature is reviewed on the features of the mobile broadband wireless access technologies, the background of SN, the strategies of international marketing in the Nigerian telecommunications industry, the balance between standardisation and adaptation, the theory of international markets screening, the mode of entry to the Nigerian mobile wireless market, etc. The methods of the research are based on secondary data sources and the primary data obtained from surveys and in-depth interviews with the users of Nigerian wireless mobile services. Conclusions are made about the features of the Nigerian wireless mobile market and the marketing opportunities for SN in Nigeria. Recommendations are suggested about SN entry modes to Nigeria.

 

KEYWORDS: Dissertation, telecommunications, Nigeria, broadband, Sprint Nextel, wireless mobile market, foreign market entry,

 

C/B/2213. Dissertation outline. Why is Ford Focus popular in UK?

WORDS:
600
DATE:
2010
PRICE:
9.99 GBP

The paper offers an outline of the dissertation seeking to identify the reasons why Ford Focus has been the best-selling new vehicle in the UK since 1999. The layout of the chapters is presented identifying sub-headings of the Literature Review and Research Methodology.

 

KEYWORDS: Dissertation outline, Why is Ford Focus popular in UK?,

 

C/B/2207. Dissertation Outline. How to Plan Successful Business using Least Resources

WORDS:
560
DATE:
2010
PRICE:
9.99 GBP

The paper presents an outline of the dissertation on successful business planning with the least use of resources. The topics and sources for the literature review are outlined, the methodology of the proposed research is described. The paper has no reference list.

 

KEYWORDS: Dissertation Outline, How to Plan Successful Business using Least Resources,

 

C/E/448. Dissertation. Export barriers for SME in Moroccan citrus industry

WORDS:
15350
DATE:
2010
PRICE:
159.99 GBP

The dissertation investigates export challenges faced by SME in the Moroccan citrus industry presenting an overview of Moroccan agriculture, defining the status of the citrus industry, describing the citrus-growing regions of Morocco and their climate, etc. The review of literature touches on the nature of SME (small and medium-sized enterprises), SME marketing strategies, internal and external export barriers in the developing countries, the theory of internationalization, the use of networking in marketing, etc. The methods of the research are based on secondary data analysis and the primary data obtained through in-depth interviews with ten SME owners/managers in the region of Agadir. Recommendations are suggested for Moroccan SME about the effective ways to develop an export business in the citrus industry.

 

KEYWORDS: Dissertation, Moroccan Citrus Industry, Networking Marketing, Export Challenges, SME, marketing,

 

S/B/545. Dissertation. Peculiarities of utilising management information systems by organisations

WORDS:
11800
DATE:
2010
PRICE:
119.99 GBP

The dissertation addresses the management of information systems (MIS) explaining the concerns about the right choice of information systems (IS) to suit the purposes of the company, examining the differences in MIS between the private and public sector, etc. The review of literature touches on the theory of e-business, the impact of the Internet on companies' environment and marketing mix (4P) strategies, the importance of the right choice of strategy, etc. The methods of the research are based on qualitative analysis of secondary data and primary data collected from surveys and interviews with employees of several international agencies and companies. Conclusions are made about the need of MIS development to keep up with the development of information technologies. The areas of possible MIS improvement are identified recommending solutions to the existing problems.

 

KEYWORDS: Dissertation, management information systems, MIS, Internet, marketing mix, information technology, IT, information systems, IS,

 

C/B/2163. Proposal. Public-private partnerships in construction and delivery of capital projects in UK Ministry of Defence

WORDS:
1000
DATE:
2010
PRICE:
19.99 GBP

The paper proposes a dissertation on the public-private partnerships in the construction and delivery of capital projects in the UK Ministry of Defence. The rationale of the research is presented considering public-private partnerships from the transaction costs perspective and resource-based perspective. The aims, objectives and methods of the proposes study are outlined, the research hypothesis is formulated.

 

KEYWORDS: Proposal, Pubic-Private partnerships, procurement, UK Defence, transaction cost,

 

C/B/2155. Dissertation. Conglomerate diversification strategies of Hitachi

WORDS:
10750
DATE:
2010
PRICE:
109.99 GBP

The dissertation addresses the challenges of diversification strategies used by multinational enterprises (MNE) in replicating their business models across industries and national borders. A case study is conducted of conglomerate diversification strategies used by Hitachi. Literature is reviewed on the rationale and strategic value of diversification, the features of conglomerate diversification, the relationship between diversification and performance outcomes, the benefits of geographic diversification, etc. The methods of the research are based on quantitative and qualitative analysis of secondary data sources. Conclusions are made about the directions of Hitachi’s related and unrelated diversification strategies.

 

KEYWORDS: Dissertation, conglomerate diversification, Hitachi, MNE, multinational enterprises,

 

C/B/2154. Dissertation outline. How can RyanAir maintain their market share?

WORDS:
500
DATE:
2010
PRICE:
9.99 GBP

The paper presents an outline of the dissertation seeking to identify how RyanAir can maintain their market share in a highly competitive airline and transportation industries. The outline provides information on the aims and objectives of the research, the areas for the literature review, research methodology and the structure of the dissertation.

 

KEYWORDS: Dissertation Outline, RyanAir,

 

C/B/2125. Dissertation. Strategic Analysis of Mobilink GSM and their competitive strategy

WORDS:
18450
DATE:
2010
PRICE:
189.99 GBP

The dissertation investigates the challenges facing contemporary mobile phone industry offering strategic analysis of the Pakistani company Mobilink. Literature is reviewed on the background and evolution of the mobile phone industry, the position of Mobilink within the Pakistani mobile phones industry, the theory of strategy, the growth challenges faced by organisations, analytical tools that can be applied to meet these challenges, the strategies of innovation, process evaluation, etc. A case study of Mobilink is conducted using the methods of primary research via a questionnaire, and secondary research using the models of PEST, Porter’s Five Forces, SWOT, the company’s internal environment analysis, analysis of market position within Pakistan’s telecommunications industry, etc. Conclusions are made about the main strategic concerns for Mobilink as a market leader, recommendations to the company management are suggested about the ways to take advantage of their position within Pakistani mobile phone market. Reflections about the educational value of the research are provided.

 

KEYWORDS: Dissertation, Strategic Analysis, Mobilink, PEST, SWOT, Porter’s Five Forces, Pakistani mobile phone market, telecommunications industry,

 

C/B/2121. Dissertation. Impact of IT System Integration on Success of Mergers and Acquisitions: Case Study of United Bank for Africa

WORDS:
18400
ADD-ONS:
13 Slides
DATE:
2010
PRICE:
189.99 GBP

The dissertation examines the impact of the information technology (IT) integration on the merger of the United Bank for Africa (UBA) and Standard Trust Bank (STB) in Nigeria. The review of literature touches on the history of the UBA-STB merger, the features of electronic banking, the theory of mergers and acquisitions (M&A), the background of the Nigerian economy and banking industry, the use of IT in UBA, etc. The methods of the research are based on related secondary data and primary data obtained from questionnaires distributed among the bank’s staff, customers and suppliers. Conclusions are made about their level of satisfaction with the merger in terms of the re-engineering, refocusing and re-branding of the bank’s IT system. A 13-slide presentation of the dissertation is supplied in a separate file.

 

KEYWORDS: Dissertation, electronic banking, mergers and acquisitions, M&A, United Bank for Africa, UBA, Standard Trust Bank, STB, Nigeria, IT systems integration,

 

C/B/2120. Dissertation. Impact of global environmental factors on competitive strategies of Toyota and General Motors

WORDS:
11550
DATE:
2010
PRICE:
119.99 GBP

The dissertation investigates the effects of the global recession on the automotive industry addressing the issues of operations management faced by General Motors (GM) and Toyota. The review of literature touches on the current competitive strategies used by the leading automotive players, the impacts of the global crisis on the automotive industry, the implications of the recession, strategic options available for global automotive companies in their supply chain management and strategic alliances, etc. A case study of strategies used by General Motors (GM) and Toyota is conducted. The methods of the research employ secondary data and primary data collected via semi-structured interviews with GM and Toyota employees, analysis of the companies’ operations and performance is conducted using the models of PEST and Porter’s Five Forces. Conclusions are made about the need to improve the core competencies of both companies. Recommendations are suggested to GM and Toyota management about the available options for their strategic development.

 

KEYWORDS: Dissertation, Toyota, General Motors, automotive industry, PEST, Porter’s Five Forces,

 

C/M/1319. Dissertation. Knowledge Management in MOTO

WORDS:
8700
DATE:
2010
PRICE:
89.99 GBP

The dissertation reports on the development of a knowledge management (KM) strategy for MOTO car manufacturer with the aim to update the company’s current strategic objectives and commitments. Theories of knowledge management and change management are reviewed, research methodology and philosophy are described, an overview of the car manufacturing industry is presented, MOTO’s position within the industry is analysed using the model of Porter’s Generic Strategies, the structure and culture of the company are described along the lines of the Hofstede’s model. Recommendations are suggested about KM strategic initiatives that can be adopted by MOTO, the ways of their implementation are detailed.

 

KEYWORDS: Dissertation, MOTO, knowledge management, KM, Porter’s Generic Strategies, Hofstede,

 

C/B/2101. Dissertation Outline. How Can easyJet Continue to Maintain their Profitability and Market Share in Low Cost Airline Sector?

WORDS:
1250
DATE:
2010
PRICE:
19.99 GBP

The paper presents an extended outline of a dissertation on the strategies that can be adopted by easyJet to gain sustainable competitive advantage in the low cost airline industry. The rationale and objectives of the research are outlined, academic topics and sources for the literature review are indicated, research methodology is described.

 

KEYWORDS: Dissertation Outline, Strategic Management, easyJet, low cost airlines,

 

S/E/214. Dissertation. Recent trend in FDI investment and possible problems of Chinese market entry

WORDS:
9650
DATE:
2009
PRICE:
99.99 GBP

The dissertation seeks to explain the reasons behind a recent increase in foreign direct investment (FDI) presenting a case study of FDI in China. The review of literature touches on the current situation in the international economy and in China, the strategies of multinational corporations (MNC) towards China, FDI features, the theories of currency differential, portfolio diversification, market imperfections, etc. Political, economic and cultural risks of entering the Chinese market are identified, a case study of Qualcomm investment in China is conducted. Conclusions are made about the causes of failure in FDI evaluating China as investment destination.

 

KEYWORDS: Dissertation, foreign direct investment, FDI, China, Qualcomm,

 

C/B/2089. Dissertation. Third Party Ownership: Case Study of Traffic Sports in Brazil

WORDS:
17250
DATE:
2009
PRICE:
179.99 GBP

The dissertation examines the process of football commercialization through the liberalisation of the football labour market focusing on the implications of a third party ownership and arguing whether it has improved the quality of the game. The review of literature touches on the development of the football transfer market addressing the issue of the third party ownership with regard to the Brazilian football market. The dissertation uses the methods of exploratory and descriptive secondary research combined with the primary research of the data collected from semi-structured interviews with the CEOs of the South American sports marketing company Traffic Sports. Conclusions are made about the outcomes of commercialisation in the football industry highlighting the concerns about the effectiveness of third parties in international transfers of Brazilian football players.

 

KEYWORDS: Dissertation, football commercialization, third party ownership, Brazilian football, Traffic Sports,

 

C/B/2083. Proposal. Pros and Cons of IT/IS outsourcing

WORDS:
1150
DATE:
2009
PRICE:
19.99 GBP

The paper proposes research into the advantages and disadvantages of business process outsourcing (BPO) with the focus on outsourcing information technology (IT) and information systems (IS). Research objectives are formulated, the timescale of the work is outlined, legal, social and ethical issues of the proposed research are addressed.

 

KEYWORDS: Proposal, IS/IT outsourcing, information systems, business process,

 

C/HR/572. Dissertation. Role of HRM in meeting strategic challenges posed by globalisation: case study of Barclays PLC

WORDS:
15000
DATE:
2009
PRICE:
159.99 GBP

The dissertation looks into the human resource management (HRM) practices in Barclays Bank used through the process of the bank’s global expansion. The review of literature touches on the phenomenon of globalisation, the factors contributing to its evolution, the impacts of globalisation on economies, the challenges of globalisation for companies, the theory of HRM and the role of HRM in meeting globalisation challenges. A study of HRM in Barclays Bank is conducted considering their motives for going global and the approaches to performance management and change management. The methods of the research combine deductive and inductive approaches, analysis is based on secondary data and primary data obtained from questionnaires aimed to identify whether human resource (HR) disciplines facilitate globalisation. Conclusions are made about the strengths and weaknesses of Barclay’s HR policies under globalisation and in the current conditions of the UK economy.

 

KEYWORDS: Dissertation, HRM, human resource, globalisation, Barclays Bank, change management, performance management,

 

C/E/433. Proposal. Growth and development of SME in Saudi Arabia and United Arab Emirates

WORDS:
1600
DATE:
2009
PRICE:
19.99 GBP

The paper proposes research into the growth and development of SME in Saudi Arabia (SA) and the United Arab Emirates (UAE). The nature of the problem is indicated, the importance of the research is explained, research questions are formulated, related literature is reviewed highlighting the role of SMEs as job creators, the methods and timescale of the research are outlined.

 

KEYWORDS: Proposal, SME, Saudi Arabia, United Arab Emirates,

 

C/B/2078. Dissertation. HR outsourcing in UK financial institution

WORDS:
19800
DATE:
2009
PRICE:
199.99 GBP

The dissertation looks at the contemporary business challenges of operating in a highly competitive environment arguing the importance of human resources (HR) as a source of successful business performance and examining the features of personnel HR outsourcing in the UK financial industry. The review of literature touches on the theory and policies of HRM including the factors that stimulate employees’ creativity, the issues of recruitment and selections, the importance of training and development, the rationale for outsourcing, outsourcing methods, positive and negative impacts of outsourcing, etc. The research uses positivist interpretivist philosophy applying grounded theory to a case study of UBS, Royal Bank of Scotland (RBS) and Abbey National Bank, drawing on secondary data. Conclusions are made about the contribution of HR outsourcing to the successful operations of the studied financial organisations.

 

KEYWORDS: Dissertation, Resource Based View, human resource, HR outsourcing, UBS, Royal Bank of Scotland, RBS, Abbey National Bank,

 

S/M/502. Dissertation. Role of sales force in company's success: case of Foot Locker

WORDS:
17500
DATE:
2009
PRICE:
179.99 GBP

The dissertation examines the role of an effective sales force in the company's business using a case study of Foot Locker in the UK market. Literature is reviewed on the theories of motivation that can be applied to the company's sales force, the effect of competition on sales processes, etc. The company's selling situation is examined, consumer spending trends in the Foot Locker's market are explored, analysis of the company is conducted using the models of SWOT and PEST, describing external and internal influences on the sales processes, the policies of the human resource management (HRM), etc. A sales presentation for the company is developed and evaluated.

 

KEYWORDS: Dissertation, sales, Foot Locker, SWOT, PEST, sales presentation,

 

C/E/426. Dissertation. Impact of SME on economic development of Kazakhstan over 2000-2008

WORDS:
8100
DATE:
2009
PRICE:
89.99 GBP

The dissertation examines the economy of Kazakhstan during 2000-2008 seeking to identify to what extent small and medium-sized enterprises (SME) can improve the economic growth of the country in the time of the world financial crisis. Literature is reviewed on the definitions of SME, the role of SME in the Asian financial crisis of 1997, the government policies towards SME, the current situation with SME in Kazakhstan, etc. The research uses econometric regression analysis of economic indicators and macroeconomic variables covering the examined time period. Conclusions are made about the role of SME in the present-day Kazakhstan economy and its dependence on the turnover of SMEs, the number of SMEs and the number of people employed in SMEs. It is argued whether SME can be considered among the factors that contribute to the growth of Kazakhstan during global economic recession.

 

KEYWORDS: Dissertation, Kazakhstan, SME, small and medium-sized enterprises, economic growth, recession, crisis, regression analysis,

 

C/B/2072. Dissertation + Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses

WORDS:
13000
ADD-ONS:
1900
DATE:
2009
PRICE:
149.99 GBP

The dissertation investigates the use of electronic marketing (e-marketing) by SME seeking to identify its impact on SME performance and resulting management adjustments. Literature is reviewed on the importance of e-business for SME, the challenges and opportunities of using e-marketing by SME, the relevance of including e-marketing in the supply chain process, the outcomes of e-marketing for business development, etc. Secondary and primary research is conducted including surveys and in-depth interviews among SME owners and managers. Conclusions are made about the changes of management practices in UK SMEs brought about by the use of e-marketing. Proposal for this dissertation is provided in the Appendix.

Proposal matching this dissertation is also available on our website under the name: C/B/2071. Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses
 

KEYWORDS: Dissertation, proposal, e-marketing, electronic marketing, SME,

 

C/B/2071. Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses

WORDS:
1900
DATE:
2009
PRICE:
19.99 GBP

The paper proposes to investigate the impact of electronic marketing on management practices in small and medium-sized businesses (SME). Academic studies related to the topic are reviewed discussing the drivers of e-marketing in SME and their business effects. The aims and objectives of the research are defined, the research approach and timescale are outlined.

Dissertation matching this proposal is also available on our website under the name: C/B/2070. Dissertation. Impact of electronic marketing on management practices in small and medium-sized businesses
 

KEYWORDS: Proposal, Electronic marketing, e-marketing, SME, small and medium-sized businesses,