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S/B/630. Dissertation. An examination of the strategic business models used in the music industry

WORDS:
11850
DATE:
2011
PRICE:
119.99 GBP

This dissertation focuses on examining the new strategic business models that companies use in the changing landscape of the music industry. The positive and negative impacts that the internet has had on the music industry is discussed, and the paper then outlines the research objectives. The review of literature discusses topics regarding the music industry and piracy, economic growth, and market size. An evaluation of record labels like Universal Music Group (UMG), Sony Music Entertainment (SME), EMI Group, and Warner Music Group. This is then followed by an assessment of HMV and Apple Inc. a PESTEL, SWOT, and Porters five forces analysis is then carried out to examine the industry in detail. Diversification, pricing, distribution, and alliance strategies are then examined before the study concludes its findings.

 

KEYWORDS: Dissertation, strategic business models, music Market, music industry, piracy, economic growth, market size, Universal Music Group, UMG, Sony Music Entertainment, SME, EMI Group, Warner Music Group, HMV, Apple Inc, PESTEL, SWOT, Porters five forces, alliance strategies, diversification strategy, pricing strategy, distribution strategy,

 
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