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C/M/2157. Dissertation. Strategic Planning and Risk Management in SME

WORDS:
13300
DATE:
2011
PRICE:
139.99 GBP

The dissertation examines the role of risk management in strategic planning undertaken by small and medium-sized enterprises (SME). Literature is reviewed on the concept of SME, the role of strategic planning in business, theories of organisational growth, theory and process of risk management, etc. A case study is conducted of a restaurant chain Fishworks to identify how they incorporate risk management in their strategic plans. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with Fishworks’ owner and managers. Conclusions are made about a clear link between risk management, strategic planning and business success.

 

KEYWORDS: Dissertation, Strategic Planning, Risk Management, SME,

 
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