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C/B/4190. Dissertation. A business plan for a new events management company
- WORDS:
- 9750
- DATE:
- 2011
- PRICE:
- 99.99 GBP
This dissertation presents a business plan for the creation of a new events management company in Russia. The study carries out market research and details the responses from the primary data research collection methods. The paper provides a PEST, SWOT and Porters five forces analysis, and details the ventures unique selling points (USP). The way in which the business can be developed is discussed through use of the Harvest strategy, the BCG matrix, and the growth strategy. The marketing strategy is evaluated through use of a marketing mix, and the paper also carries out a financial analysis for the next four years. Human resource issues are then discussed, and the study concludes with a contingency plan.
KEYWORDS: Dissertation, business plan, events management company, Russia, PEST, SWOT, Porters five forces, unique selling points, USP, Harvest strategy, BCG matrix, growth strategy, Human resource, financial analysis, marketing mix, Russia,
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