Browse our collection of papers in
Business Dissertations
C/B/2240. Proposal. Customer relationship management as strategic enabler to gain competitive intelligence and competitive advantage: case study of UK banking industry
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a research proposal for the dissertation: ‘Customer relationship management as strategic enabler to gain competitive intelligence and competitive advantage: case study of UK banking industry’. The proposal includes the introduction to the theory of CRM, a brief overview of academic literature on the role of CRM in gaining competitive advantage, a description of research methodology, identification of prospective problems and research limitations, and a timescale of work at the dissertation.
KEYWORDS: Proposal, Customer relationship management, CRM, UK banking industry, strategic management, strategic marketing,
Other Papers On: Business Dissertations
Other Papers On: Competitive Advantage
Other Papers On: Management Dissertations
Other Papers On: Customer Relationship Management (CRM)
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
dissertation proposal uk business management study strategic corporate market competitive master outsourcing social sme impact responsibility advantage strategies hr innovation role cost acquisition outline strategy examination businesses performance low marketing organisations development mergers information international global medium knowledge success british research source firms effects financial factors oil countries music process sector systems chinese companies company easyjet om vs airline evaluation economic vodafone recession smes practices food entrepreneurial service customer comparative behaviour merger risk benefits change successful engineering technology marks public crisis effective acquisitions integration cultural airlines relationship economies sized developed bank brand banking environment globalisation organisation entrepreneurship security audit digital efficiency electronic supply saudi investigation airways spencer affects maintain united influence logistics africa affect current nokia share growth post family south human tesco bring loyalty usa building operations contribution dell european starbucks organisational multinational emerging corporations conditions carbon based approach desired literature model culture sainsbury trading issues ericsson plan mobile asia profitability review dealing phone organic mba plc fuels sustainable wto arabia future masters position fast core construction services survival managers implementation ei c environmental studies models critical enterprises challenges investment system chain ethical the ryanair toyota stuck middle competencies csr ownership ethic indian theory banks assessment manx re expansion measurement communication hrm effect presentation barriers private advertising equity organizations leadership mcdonalds micro p financing competition ice morrisons football socially tco total responsible cream theoretical base data modern erp costs legal options law activity employees retail entrepreneurs export franchising planning producing developing electric project start library disadvantages inc internet adoption downloading tools third co national opportunities alcohol advantages porter barclays nhs postal nigeria alrosa recent policy glaxosmithkline continue purchasing entry renewable people strengthening application easy reach motives manufacturing corporation avenues norway royal major recommendations differences estate century proposition st real ba changes jet pixar commerce force governance native charity shops technical motorola resource moto impacts kazakhstan sports photographic energy automobile alignment kong alternative reputation effectiveness disney irish providers sony online isle image hong locker sense rights property singaporean intellectual premium fspo posed launch meeting regain emirates outsource institution foot fairtrade arab luxury lead sales dazs cons tata utilising peculiarities defence corus police fdi severn moroccan ministry projects hitachi gsm conglomerate diversification mobilink motors capital delivery partnerships citrus trend intelligence trent gain enabler limited housing fee check mandatory nextel sprint ford brazil resources using focus traffic pros popular party agen demand king innovations apple burger mcdonald markets primark microsoft overcome scandinavia denmark significantly penetration riyadh threats department mne volvo porsche operative regulations honda hotel contributing macro affecting abu events transfer geely excellence exploring tourism cross contribute determinants sustainability utility alliances relevance crunch factor credit iata location product level differentiating collaborative mix hairdressing salons enhancing decisions skill incorporation green luck origins firm automotive retailers startups padlock lending engine diesel ict shanxi arcadia bhs rfid reverse xerox outperform zara discounted apparel quality telephone reporting setting prevent shell dutch servperf ratings pricing perceptions schools partners enterprise programme learning accounted ec balanced scorecard angola managing consumer corruption combating reinsurance kingdom individuals becoming furniture manufacturers cheap designing pull gamble push importers importance chemical training lidl licensing creating skilled successors procter successfully membership agro processing union facilitative approaches implementing umm dhabi plans compete overall university al qura financially mining employment disabled laws reengineering imcl catering bcl integrated tanzanian kfc chinas achieve help reflection socio support procedures handset spenser western follower suitable pioneer design shareholder ethics policies arabian environments value creation obesity children greek footwear ups acquirers harrods starters rollini file globalization mnes franchise motivation sharing rover measure supermarkets prospect achieving car world team bankers objective profit preston prospects transport moments maximisation magic patronise choose stakeholders declining benefit trade branding fair shrinking comparison republic country azerbaijan scenarios polish changing intel russia studios

