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C/B/2232. Dissertation. Market opportunities for Sprint Nextel in Nigeria

WORDS:
19900
DATE:
2010
PRICE:
199.99 GBP

The dissertation explores the opportunities offered by Nigerian broadband market conducting a case study of the US telecommunications company Sprint Nextel (SN) that are planning to expand their operations to Nigeria. Literature is reviewed on the features of the mobile broadband wireless access technologies, the background of SN, the strategies of international marketing in the Nigerian telecommunications industry, the balance between standardisation and adaptation, the theory of international markets screening, the mode of entry to the Nigerian mobile wireless market, etc. The methods of the research are based on secondary data sources and the primary data obtained from surveys and in-depth interviews with the users of Nigerian wireless mobile services. Conclusions are made about the features of the Nigerian wireless mobile market and the marketing opportunities for SN in Nigeria. Recommendations are suggested about SN entry modes to Nigeria.

 

KEYWORDS: Dissertation, telecommunications, Nigeria, broadband, Sprint Nextel, wireless mobile market, foreign market entry,

 
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