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C/C/151. Correlation analysis of mobile phone users' behaviour: to switch or nor to switch?

WORDS:
1300
DATE:
2009
PRICE:
19.99 GBP

The paper uses statistical methods to establish the probability of staying with the current mobile service provider in mobile phone users against the probability of switching to a different provider. Non-parametric correlation analysis is performed to examine how switching behaviour is related to pricing, corporate image, the subject’s income levels, etc.

 

KEYWORDS: Correlation analysis, mobile phone provider, switching behaviour, statistics,

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Other Papers On: Statistics
Other Papers On: Mobile Phone Industry

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