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E/FC/14. Report on multimedia museum of 'Le Petit Prince'
- WORDS:
- 6000
- DATE:
- 2006
- PRICE:
- 69.99 GBP
The paper examines the multimedia museum of 'Le Petit Prince' in Paris presenting the extension of the story ?Le Petit Prince? by Antoine de Saint-Exup?ry. The description of the museum design, technology and artefacts is given. The strategies used to increase customer satisfaction are reviewed highlighting the benefits of the location, the target market, etc. Macro environmental analysis of the museum?s performance is conducted using PESTEL and marketing mix models, entertainment and educational attractiveness of the museum are discussed.
KEYWORDS: Museum, Le Petit Prince,
Other Papers On: Culture
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