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Multimedia Technology
C/M/948. BBC iplayer
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at BBC iplayer, an online media interactive player that helps viewers to watch and download BBC TV shows, examining the reasons behind its popularity, and describing its functions and availability. The success of the service is explored from the marketing perspective discussing the general issues of online marketing and conducting marketing analysis of BBC iplayer.
KEYWORDS: BBC, iplayer, marketing, broadband TV,
Other Papers On: BBC
Other Papers On: B2C Internet Marketing
Other Papers On: Multimedia Technology
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Keywords Tag Cloud
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