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Information Communication Technology

C/M/1738. Examination of information technology and customer relationship management: case study Gator Corporation

WORDS:
1800
DATE:
2010
PRICE:
19.99 GBP

This paper examines the use of information technology (IT) by Gator Corporation (GC), leader in online behaviour marketing. The company’s use of IT is discussed in reference to GC’s customer relationship management (CRM). The paper begins by providing an overview of the company, followed by their real time monitoring and advertising strategies. The issues that the company face are evaluated like PC reliability, brand association, and GAIN network software. The paper examines the company’s internal resources, key capabilities, core competencies and their strategic bundling. The paper concludes by suggesting ways in which GC can further penetrate user’s PC’s’

 

KEYWORDS: Information technology, IT, Gator Corporation, GC, online behaviour marketing, customer relationship management, CRM, real time monitoring, advertising strategies, PC reliability, brand association, GAIN network!,

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Other Papers On: Gator Corporation
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Other Papers On: Customer Relationship Management (CRM)
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c information technology management technologies ict communication evaluation business dissertation applications network marketing mobile development examination system wireless impact protocol study systems review role computing issues web emerging internet design innovation project ei knowledge communications social using service proposal application society software learning source networking research health user security gps organisations impacts operations potential performance productivity hr outline food bluetooth contemporary culture p delivery computer evolution flexible relationship om pc university process customer teaching deaf mail website educational identification frequency radio services computers threats sector grid supply chain challenges organisational g domain company banking data strategic access strategy smart africa south critical global discuss techniques transforms practices embedding virtual amongst teams ec nigeria education ducker royal innovations interactivity immersion cinema narrative wimax developer snmp simple projects article broadband discipline recent requirement hospitality icts hotel mauritius meets programme competing interactive forensic centric net incorporate principles existing programs degree skype programmes sme government scm appraisal hof modern hsdpa towards world campaigns promotion evaluate assessment dyslexia remediation aid javaspaces legislations facilities plan five healthcare employee usa implementation touch game positioning aviva children interfaces tangible recommendations online tellusfashion improvement event itil incident platforms vdi cloud retail tournament gaming quantity surveying uk construction corporation gator future past enterprise li text natural mining malaysia putrajaya ibm solutions cisco tui campus gigabit language processing clinton relation providers plc benefits alignment literature democratization pier marking book affected chinese peerdb card models nature control concurrency methods deadlock effects calculate individuals enterprises medium production mix department optimal telecommunications environment xml schema chatterbot portal tld history labour moving logistics hertz linear generation code simplex datagram implications programming interpret japan void deployment national cathay pacific saba telecommunication russell alpay produce fresh training primary nurses care package assist fine board solution effectiveness eleven seven arran ayrshire crm matrix usability intranets nhs final rfid telephony connection isdn movement local biometrics standards hardware database overview globalised collaborative st century advantage engineering embodied agents law trial clinical perform tourism powerline fundamentals current firms vs human interaction encryption pgp program based comparative random magnetic vliw memory mram dark rfi word instruction speech voip usage cobra distributed issue fibre india graphic policy communicating communities rural commerce itc economic prospects focus countries revolution developing opportunities transnational
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