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C/C/140. Feasibility Study: Digital Converter for Sales Force in AstraZeneca
- WORDS:
- 3500
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the feasibility of the automation of conversion of handwritten sales call data from the sales force of the pharmaceutical company AstraZeneca into digital formats. The company’s profile is presented arguing that information system (IS) development can create an effective and efficient sales force that is a source of competitive advantage.
KEYWORDS: AstraZeneca, Information system, Pharmaceutical, Sales Force,
Other Papers On: Database
Other Papers On: Information Systems
Other Papers On: Astrazeneca (AZN)
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