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Business Information Technology (BIT)

C/C/342. Use of information systems for business intelligence, decision support and CRM

WORDS:
2300
DATE:
2012
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29.99 GBP

The paper examines the use of business information technology (IT) and information systems (IS) exploring the functions and capabilities of business intelligence (BI) systems, decision support system (DSS), and customer relationship management (CRM) systems. Applications of business IT are examined using a case study of HYDAUL Holding Company.

 

KEYWORDS: information systems, business intelligence, decision support systems, DSS, CRM, customer relationship management,

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