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Business Information Technology (BIT)
C/C/312. An examination of the use of Web 2.0 to maximise revenue
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on using Web 2.0 to maximise revenue, and begins by providing the theory and background to the subject. The way in which positive and negative information can be managed in reference to Web 2.0 is analysed. The paper discusses the impact of web 2.0 using three different frameworks, namely the Reach, Richness and Affiliation Framework, the Porters five forces framework, and the SLEPT model.
KEYWORDS: Web 2.0, revenue, positive information, negative information, Reach, Richness and Affiliation Framework, porters five forces, SLEPT, PESTL, PEST,
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